Key Responsibilities:

• Develop, implement, and optimize Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Conversion, Retargeting, Lookalike) campaigns to drive sales growth. 

• Conduct market research, keyword analysis, and competitor analysis to refine ad strategies.

• Create, manage, and scale ad campaigns while ensuring efficient budget allocation to maximize ROI.

• Collaborate with the design team to develop compelling ad copy and creatives that enhance engagement and conversion rates.

• Monitor and analyze campaign performance using Google Analytics, Meta Business Manager, and other tracking tools.

• Implement A/B testing strategies for ad creatives, audiences, and bidding models to improve campaign efficiency.

• Ensure accurate conversion tracking, retargeting, and audience segmentation using Google Tag Manager and other tools.

• Stay up-to-date with the latest Google & Meta Ads policies, algorithm changes, and industry best practices.

Qualifications & Skills:

•  Proven experience (2+ years) managing Google & Meta Ads campaigns, preferably for e-commerce brands.

• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.

• Experience with conversion tracking, retargeting, and audience segmentation. 

• Ability to analyze data, generate insights, and make data-driven marketing decisions.

• Strong communication and collaboration skills.

• Experience with e-commerce platforms such as Shopify, Amazon, or WooCommerce is a plus.

• Google Ads & Meta Ads certifications are a plus.

Benefits:

• Flexible working hours (8 AM to 4 PM, Mon – Fri)

• Friendly and creative work environment

• Fully Subsidized Lunch from the office

• Transportation facility (As per company policy)

• Unlimited tea & coffee

• Training to enhance skills

Deadline: 28 February 2025

Job Location: Middle Badda, Dhaka (On site)