Responsibilities:
Develop and execute comprehensive digital marketing strategies across various channels, with a focus on media buying and SEO optimization.
Conduct market research to identify trends, insights, and opportunities for campaign optimization, including.
Manage end-to-end campaign planning, including budget allocation, target audience definition, and creative development, ensuring SEO best practices are integrated.
Collaborate with creative teams to produce compelling and effective ad creatives.
Utilize analytics tools, including Google Analytics, to monitor campaign performance, analyze data, and provide actionable insights for optimization of both paid and organic efforts.
Stay current on industry trends, emerging technologies, and digital marketing best practices, including SEO algorithm updates.
Collaborate with internal and external stakeholders to ensure cohesive and integrated marketing efforts.
Regularly report on campaign performance, providing recommendations for improvement and achieving key performance indicators (KPIs).
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
3-4 years of hands-on experience in digital marketing, with a specific focus on media buying and SEO strategies.
Proven success in planning and executing successful digital marketing campaigns, with a demonstrated understanding of SEO principles.
Strong understanding of digital advertising platforms, including but not limited to Google Ads, Facebook Ads, and Instagram Ads, along with knowledge of SEO tools.
Proficiency in using analytics tools (e.g., Google Analytics) to evaluate campaign performance..
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Creative mindset with the ability to think strategically and analytically.
Certifications in digital marketing and media buying are a plus, with additional certifications in SEO considered highly valuable.
Location: Middle Badda, Dhaka
Benefits:
Negotiable salary
Flexible working hours (8AM to 4PM, Mon – Fri)
Annual salary review (As per company policy)
Two festival bonuses (As per company policy)
Friendly and creative work environment
Freedom to voice your opinions
On time salary payment
Lunch from office
Transportation facility (As per company policy)
Unlimited tea & coffee
Training to enhance skills